AdCreator Visual Effect

→ UX Designer + Product Manager
→ 2018 Q1


AdCreator Visual Effect is a series of components that create lightweight animation for the rich media Ads.


UX designer / Product manager (Me)
VP Product
Project Manager
Lead Engineer
Director of Product Marketing

About the company

Celtra is a creative management platform where brands can design and deliver digital campaigns across channels, ad formats, variations, and markets.

Solution overview

I designed and built 4 new creative components: Weather, Smoke, Ambience, and Celebration. Each component has a couple of animation presets where users can add to their ads directly, or with customization.

© Jen Hsieh 2023