![](https://framerusercontent.com/images/w3tOVUCKLbI5nSBuNnpoWFWhd8.png)
AdCreator Visual Effect
→ UX Designer + Product Manager
→ 2018 Q1
About
AdCreator Visual Effect is a series of components that create lightweight animation for the rich media Ads.
Team
UX designer / Product manager (Me)
VP Product
Project Manager
Lead Engineer
Director of Product Marketing
About the company
Celtra is a creative management platform where brands can design and deliver digital campaigns across channels, ad formats, variations, and markets.
![](https://framerusercontent.com/images/UcAYHfKc62NN8yquQoGwowz75t0.png)
Solution overview
I designed and built 4 new creative components: Weather, Smoke, Ambience, and Celebration. Each component has a couple of animation presets where users can add to their ads directly, or with customization.
![](https://framerusercontent.com/images/DHDq60we0O9bvEBtr4j4q6Yk.gif)
![](https://framerusercontent.com/images/0b4X9P9zEov3Z2LF2YdLQHPqM0.png)
![](https://framerusercontent.com/images/XaBRIxxKqAWqynOHUG6wn3GdI0.gif)
![](https://framerusercontent.com/images/THXXP7es6skB8IwZW0MRwX6M.gif)
![](https://framerusercontent.com/images/mlk0tDg93Rhch0D5HcyWRe9mm0.gif)
![](https://framerusercontent.com/images/OEI1vyyv8bj3rHh7Ca9wWD0dM.gif)
© Jen Hsieh 2023